Shortly after we saw the first images of the new Jeep Grand Cherokee L, the US manufacturer announced the pricing for the 7-seater. The all-new 2021 Jeep Grand Cherokee L has a retail price of $36,995.

The new Jeep Grand Cherokee L has a starting U.S. price of $36,995 for rear-wheel-drive vehicles and $38,995 for 4×4 models (prices exclude $1,695 destination). The lineup consists of four models, Laredo, Limited, Overland and Summit.

The all-new 2021 Jeep Grand Cherokee L offers buyers a choice of two powerful, fuel-efficient and refined engines with proven performance for any driving situation. Standard across the lineup is the all-aluminum 3.6-liter Pentastar V-6 engine, rated at 290 horsepower and 257 lb.-ft. of torque.

Buyers who want more power can opt for the award-winning 5.7-liter V-8, rated at 357 horsepower and 390 lb.-ft. of torque. The V-8 engine is optional for Overland and Summit (4×4 models only). Both award-winning engines are paired with the durable, robust TorqueFlite eight-speed automatic transmission, which enhances fuel economy and delivers crisp and smooth gear changes. The V-8 model delivers class-leading towing capacity of up to 7,200 pounds.

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The all-new Grand Cherokee L delivers the most advanced, high-tech safety and security features in its class, with more than 110 innovative applications of technologies and ample standard content across the entire lineup.

The Grand Cherokee L introduces Active Driving Assist (Level 2) for hands-on-wheel and eyes-on-road automated driving using lane-centering with adaptive cruise control. Available on Overland and standard on Summit models, the system uses multiple sensors, including radars and cameras, to dictate appropriate roads for the technology.

A night vision camera is also available on Overland and Summit models and uses thermographic technology to augment the reach of the Grand Cherokee L’s headlamps. Infrared sensors search for the heat signatures of pedestrians and animals in the road ahead, at distances up to 219 yards (200 meters).

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The most technologically equipped Jeep Grand Cherokee ever features significant next-generation innovations, including the most advanced Uconnect system ever, rear-seat monitoring camera, digital rearview mirror, full-color windshield HUD, front-row wireless charging pad for devices and an available premium 950-watt, 19-speaker McIntosh audio system.

The all-new Uconnect 5 system, standard across the 2021 Grand Cherokee lineup, includes a 10.1-inch digital display and intuitive user experience. The system delivers operating speeds that are five times faster when compared to the previous generation. The advanced system also delivers customizable user profiles, standard wireless Apple CarPlay and Android Auto and Alexa “Home to Car” functionality.

The new Grand Cherokee L also gives owners a bird’s-eye view of precious cargo, courtesy of the rear-seat monitoring camera available on Limited, Overland and Summit models. The system projects a best-in-class, high-definition image and delivers several segment-exclusive features, including a clear view of second-row, rear-facing child seat occupants, a split-view display and a unique “zoom-to-seat” function.

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A digital rearview camera system, optional on Limited models and above, replaces the conventional rearview mirror with a 9.2-inch-wide LCD that shows real-time video from a rear-facing camera. Unlike a conventional rearview mirror, the new digital camera system offers a view that is unobstructed by the D-pillars or rear seats. When not in use as a display, the screen reverts back to a reflective mirror.