Jaguar wants to show everybody that the new XE four door sedan is better than its German competitors. So it decided to go where never other manufacturer has gone before. Jaguar says that starting from September it has launched an open invitation for car buyers to test the multi-award-winning XE against its rivals in the market through group tests arranged at UK showrooms.

More than 250 examples of the three main rivals to the Jaguar XE have been brought in for the first weekend of September and placed at key Jaguar retailers across the UK for the magazine-style group tests to take place.

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Jaguar Land Rover UK managing director Jeremy Hicks said that "the offer is simple: if you are interested in test driving a Jaguar XE, but are uncertain about how it will compare against its key rivals, then contact your local Jaguar retailer and arrange your own personal group test.  It’s a bold move, never done before by a manufacturer in the UK, but the Jaguar XE speaks for itself. It is the best looking car in its class, appealing to the heart but with class-leading running costs that add up to a shrewd financial purchase.”

Already hailed as the best drivers’ car in its class on the UK market, the updates to the XE for the 2017 model year have enhanced this further. It now comes with key specification additions; including an all-wheel drive (AWD) system, which is available to order on the 2.0-litre Ingenium 180 hp diesel variant.

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The 2017 model year XE also comes with InControl Touch Pro infotainment system with a 10.2-inch tablet-style touchscreen. The system offers a Wi-Fi hotspot for up to eight devices, and is compatible with an Apple Watch app, that offers remote functions including fuel level check, lock and unlock, and even remote engine starts.

The Jaguar XE is available to order at Jaguar UK retailers priced from £26,990.