Infiniti will stage the world premiere of its Q30 Concept at the Frankfurt Motor Show in September. The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.

Set to be unveiled at Infiniti’s press conference, scheduled for 10:15 am CET on September 10 in Frankfurt, the Q30 Concept is the next step in Infiniti’s foray into new premium segments.

It represents the latest evolution of the Infiniti design philosophy introduced with the Infiniti Q50 which had its world premiere at the North American International Auto Show in Detroit in January. Like the Q50, the Infiniti Q30 Concept also incorporates dramatic design cues from the visionary Infiniti concept trilogy – Essence, Etherea and Emerg-e.

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Infiniti’s forthcoming compact premium entry will be the first Infiniti model Sebastian Vettel, Infiniti’s Director of Performance, will influence from its inception.  The three-time Formula One world champion from Infiniti Red Bull Racing, who was actively involved in honing the driving dynamics of the Infiniti Q50, is engaging with Infiniti’s technical teams around the world as part of a commitment to infuse the brand with race-bred performance.

“Q30 Concept is slender, sleek and seductive,” said Alfonso Albaisa, Infiniti Executive Design Director. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating.  That’s the muscularity we were aiming for with Q30 Concept.”