UK pricing for the special edition Gucci Fiat 500 developed by Gucci’s Creative Director, Frida Giannini in collaboration with Fiat’s Centro Stile, has been announced.  
Available on the British market with a choice between a 1.2-lire on a 0.9-litre TwinAir engine, the Gucci Fiat 500 will initially be sold through an on-line sales scheme which will allow customers to configure their car, pay the deposit, order it from the factory, make the final payment and arrange delivery to their home.
Elena Bernardelli, marketing director at Fiat Group Automobiles UK said that "The 500byGucci will enlarge the audience for the already successful Fiat
500, reaching those fashionista customers who want to have a unique car
to distinguish themselves".  
The Gucci Fiat 500 price will start at 14,565 GBP for the 1.2-litre version and at 15,765 GBP for the 0.9-litre variant.

Source: Fiat