Fiat has teamed up with Warner Bros and Moving Picture Company to develop a special commercial for the 500L model.
Named "Godzilla Craves Italian", the new Video features the Godzilla gobbling up Fiats before he chooses a 500L.
After the monster eats it, he chokes and spits it out as the voiceover come in and says: “The four door Fiat 500L it’s a lot bigger than you think".
"As one of the year’s most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what’s bigger than Godzilla. There’s no escaping that whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth or the four-door Fiat 500L, there is a Fiat for every taste", said Olivier Francois, Chief Marketing Officer.
Furthermore, Fiat will host a Godzilla Giveaway on Facebook and a San Francisco Showdown which asks people to find Fiat logos and vehicles in a Giga Pixel picture of San Francisco. The winner will get a three day trip for two to the city.