BMW will try to leave a mark on our subconscious with the launch of the eagerly awaited M2 Coupe. To properly promote the performance model and to be sure it really attracts everones attention, BMW asked American supermodel Gigi Hadid to appear in front of the camera for an automobile brand for the first time.
The first ever BMW M2 Coupe and the beauty of Gigi Hadid inspired renowned film producer and screenplay author Marc Forster, who directed films such as “James Bond – Quantum of Solace”, “Monster’s Ball” and “World War Z”, to create an unusual spot.
The film, which will initially be released exclusively on YouTube and Facebook from 14 April, invites viewers to play a very different kind of “shell game”: The film starts with supermodel Gigi Hadid climbing into one of three parked BMW M2 Coupes; from then on, the viewer tries to keep track of Gigi and her BMW M2 Coupe.
Within a short space of time, two more BMW M2 Coupés join in and a fast-paced vehicle choreography begins – making the task virtually impossible.
At the end of the drive, all five M2 Coupes come to a halt and the viewer has to identify which car Gigi Hadid is in.
The spectacular one-shot stunt, captured in a single uncut tracking shot, was filmed at an airfield in California’s Mojave Desert under the direction of Oscar-winning cameraman Mauro Fiore (“Avatar”, “The Equalizer”).
BMW will provide the top model with her own BMW M2 Coupé for six months.