We all know that Hyundai understood the potential of its Genesis model in the US and thought of transforming the popular name in a stand-alone brand. The Genesis is now reality and started to launch its new models on the US market. Now, as we approach the second most important motor show in the US, scheduled to open its gates in New York on March 23rd, Genesis thought of introducing a new model. 

The brand will unveil its ‘New York Concept’ revealing its ideas of refined design. A design image, together with a teaser film released ahead of the unveiling, hints to the athletic elegance of the four-door sports sedan, expressing the design direction that will distinguish future Genesis products.

Manfred Fitzgerald, head of Genesis brand, said: “The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products.”