Having internet in your car is a must nowadays. So General Motors started to offer this feature for some years now. In September 2020, General Motors crossed a new milestone as the first automaker with more than 1 million subscribers to its Wi-Fi-enabled data services provided by AT&T.
The company initially launched a broad rollout of 4G LTE connectivity across Chevrolet, Buick, GMC and Cadillac models in the U.S. and Canada starting in 2014, transforming connected car capability and adding in-vehicle Wi-Fi for customers.
Complimentary in-vehicle Wi-Fi data services1 for introductory plans have become a key component of OnStar Crisis Assist, serving GM customers impacted by disasters. Earlier this year, approximately 180,000 drivers in the U.S. and Canada enrolled in Crisis Assist to help navigate the initial wave of the COVID-19 pandemic.
Trucks and three-row SUVs are consistently the most popular for Wi-Fi usage, and with new 2021 models of the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon and Cadillac Escalade launching this fall, new content choices will bring more value to families using streaming services. Available now in the App Store and Google Play for all U.S. unlimited data plan subscribers, the WarnerMedia RIDE app brings a unique smartphone or tablet experience with access to video content from Bleacher Report, Cartoon Network, CNN, HBO, TBS, TNT, truTV, Warner Bros. Television as well as other WarnerMedia content.
Chevrolet, Buick, GMC and Cadillac vehicles are among the first in the industry to offer WarnerMedia RIDE, which functions similar to in-flight entertainment platforms offered by some airlines. When a tablet or smartphone is connected to an in-car Wi-Fi hotspot, live and on-demand entertainment options are available to passengers via the WarnerMedia RIDE app.
Next year, GM and AT&T plan to add HBO Max to a unique premium bundle of streaming content to complement the WarnerMedia RIDE and in-vehicle Wi-Fi offering. HBO Max offers more than 10,000 hours of curated premium content from HBO, Warner Bros. and other world-class storytelling brands.