In order to attract more European customers, but also to change the face of its current models, Hyundai announced that the famous SangYup Lee designer is joining the company. 

Former Head of Exterior and Advanced Design at Bentley Lee will become the Vice President of Styling at Hyundai Design Center starting from this June. 

Lee will be in charge of design strategies and directions and lead design innovations in areas of interior and exterior design, color and materials of Hyundai Motor and Genesis with Senior Vice President Luc Donckerwolke, another great name in automotive design.

SangYup Lee graduated from Hongik University Department of Sculpture in Korea and Art Center College of Design in California. He began his career at Pininfarina and Porsche Design Center. In 1999, Lee joined General Motors and designed concept cars such as Camaro Concept Vehicle which converts into the iconic Bumblebee in the movie Transformers and Corvette Stingray Concept Vehicle.

Continuing his career, Lee joined Volkswagen Group of America as Chief Designer in charge of Volkswage, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the Head of Exterior and Advanced Design at Bentley Motors Limited.

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“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the Genesis brand,” said Lee.