Ford enjoys good sales for its Focus and Fiesta hot-hatch versions this year. Even if most of European clients are opting more and more for SUV’s. Ford posted over a 21 percent gain in retail through September of its newest hot hatchback models: Fiesta ST, Focus ST and Focus RS.
Retail registrations of Fiesta ST are up 7 percent year over year, based on IHS Markit data, and with Focus ST up just over 5 percent in the same timeframe.
The addition of Focus RS, starting in June, puts retail registrations of Ford’s hot hatchbacks up 21.3 percent year over year. Through September, retail registrations of the 165-mph-top-speed Focus RS totaled 1,674.
Focus ST retail registrations totaled 8,249, while Fiesta ST totaled 3,215.
“For decades, we heard criticism from customers that Ford sold its best small cars only in Europe, yet in five short years we’ve built a reputation here for making very serious but affordable performance cars with our Focus ST and Fiesta ST one-two punch,” says Jessica Bishop, Ford Focus brand manager. “Buyers now know Ford is committed to affordable performance.”