Ford of Europe plans to launch a new exclusive product and ownership experience in Europe called Vignale. Ford’s initial vision for Vignale (pronounced: Vin-ya-lay), the Ford Mondeo Vignale Concept, features unique design elements, high quality craftsmanship, exclusive specification and advanced technologies.

Ford presented the new Ford Mondeo Vignale Concept in four-door saloon and estate body styles, both featuring 20in Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” dark brown coachwork.

It also features quilted trim, chrome lower mouldings, leather armrests, and exclusive seating with “Vignale” detailing and high-quality, soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre arm-rest. Embossed scuff plates and luxury floor-mats enhance an ambience that combines traditional coach-building with contemporary design and material trends.

Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver wi-fi capability, while new-generation adaptive LED headlamps enhance visibility and vision.

With the full Vignale experience more than 18 months from commercial launch, Ford will roll out further details of both product and consumer benefits in the coming months.

Ford Vignale, which starts with the Mondeo Vignale saloon and wagon in early 2015 and will be extended to further models, responds to an increasing trend towards time-saving services, and reflects demand for high-end Ford products. Higher specification models currently account for more than half of Ford’s large car sales in Europe.