A true mean machine, created only for high-speed off-roading, the Ford F-150 Raptor is ready to receive orders in the US. Production is set to begin this month and orders are already pouring into Ford dealerships nationwide as customer waiting lists grow and traffic on the Ford.com website topped 90,000 hits to the Raptor build and price page in the first 10 days online.

With a starting price of $49,520 Ford dealers are seeing interest in the next-generation purpose-built off-road performance F-150 Raptor engineered by Ford’s Performance team.

Team Ford in Las Vegas has been one of the most successful Ford Raptor dealers in North America. Owner Steve Olliges, who races Raptors professionally off-road, says he already has nearly 300 customers on a waiting list. He fields two to three calls a day from customers across the country looking to place an order, turning many away due to supply allocation limits.

While Ford does not publically disclose production numbers, of the Raptors scheduled for production, 65 percent of early orders are identified as retail orders for a specific customer. The largest markets so far include Texas, California and Florida.

In the first 10 days online, the Raptor Build and Price configurator had nearly 30,000 completed builds. Of those completed online builds 91 percent are SuperCrew. Meanwhile, the Luxury Group, which includes features like 360-degree Camera and Blind Spot Information System (BLIS), has a 90% take rate and the Technology Package, which includes features like Lane-Keeping System and Adaptive Cruise Control with Collision Mitigation, has a 77 percent take rate. Shadow Black is the most common paint color.