Ford Motor Company President and CEO Alan Mulally will deliver a keynote address Sept. 6 at the IFA consumer electronics show in Berlin.

Mulally’s keynote will highlight Ford’s commitment to leading a new era of connected driving and how it is leveraging technology to deliver a safer, more convenient driving experience. Mulally also will reveal an all-new Ford concept vehicle with breakthrough technology features.
Ford also will provide an update on plans for bringing Ford SYNC with AppLink to market later this year, including an update on app development partners.

The keynote address will take place at 17:00 CET on Sept. 6 at Messe Berlin, building 6.3, and will be followed by a question and answer session.

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Also in attendance will be Ford experts Jim Buczkowski, director,Electrical and Electronic Systems,Advanced Research and Engineering, and Ed Pleet, director, Europe, Asia Pacific, and Africa Connected Services.

News releases, photos, video and graphics supporting Ford’s activities at IFA will be available at the Ford IFA 2013 media site from Sept. 4.