The coolest brand in the United Kingdom? It’s Ferrari who came first in this specific category through a survey carried out by Clear, a global marketing strategy company which is part of the M&C Saatchi Group. 

It’s the third time this opinion poll has been carried out and, for 2013, it took a cross section of over 20,000 people and looked at 678 brands and Ferrari also came third, behind Apple and iPhone, in the category of most-loved brands by subjects of her Britannic Majesty.

Ferrari scored 198 points in the Brand Desire category, an increase of 34% compared to last year.