Same as Alfa Romeo with its Stelvio SUV, the DS brand is making available the DS7 Crossback with a special edition created exclusively for the first customers. It is called La Premiere and comes with exclusive colors for the body: Cumulus Grey metallic, Pearl White or Perla Nera Black pearlescent contrasting with a unique Nappa leather upholstery in a shade called Art Rubis.

The refined watchstrap leather design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the exclusive B.R.M R180 timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry La Première identity.

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The package is rounded by sculpted 20-inch ‘Paris’ gloss black Onyx diamond-cut alloy wheels.

DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range: Diesel BlueHDi 180 S&S and Petrol THP 225 S&S, both mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).

In the UK, DS 7 CROSSBACK La Première is available with the choice of the two power units, one petrol, one diesel, both priced at £42,650.

Potential customers are invited to make reservations for the Limited Edition, which is only available to order in 2017 until 31 December.