After it was established as a single brand, with its own identity and models, DS, the former premium division of Citroen, has important plans for its future. The main idea is to dedicate itself to electric cars.
DS Automobiles has already announced that the second generation of its models would be available in an electrified version (hybrid or electric).
Yves Bonnefont, DS CEO, revealed that: "starting in 2025, each new DS will be launched exclusively with electrified powertrains. Our ambition is very clear: for DS to be among the global leaders in electrified cars in its segment.
"Our strategy is underway with the arrival of DS 7 CROSSBACK E-TENSE 4×4, fitted with a hybrid (petrol-electric) drivetrain and boasting 300hp, and is to be followed soon with the presentation of the first 100% electric DS model."
DS Automobiles has been committed to Formula E since its formation as a Brand (in June 2014). With DS E-TENSE FE 19, its new-generation single-seater developed by the teams from DS PERFORMANCE – its Motor Sport Department, it is the only French brand to be an FIA-approved manufacturer for the 2018/2019 season.
DS 7 CROSSBACK E-TENSE 4×4 will have its first official outing in autumn 2019. It will offer four-wheel drive, 300hp and a 30-mile driving range in zero emission mode (WLTP drive cycle). Starting with DS 7 CROSSBACK, all future DS models will have electrified versions. This is why DS Automobiles will be proud to present its first 100% electric DS model at the forthcoming 2018 Paris Motor Show. Following on from this momentum, starting in 2025, every new DS model will be available only in electrified versions (either hybrid or 100% electric, or both).
Being a true test and development environment for DS Automobiles, Formula E plays a key role in the strategy for the electrification of its models: the knowledge and experience of electric technology gained is and will be used on its series cars, now and in the coming years.