Eleven years ago, Renault was relaunching Dacia brand as a low-cost car company, offering its first car, the Logan. Now, after many years of hard work, an low prices, the Romania manufacturer reaches an important milestone.
Denis Le Vot, Renault SVP Sales & Marketing for Europe G9, gave Jody Panov the keys to the 3,500,000th Dacia sold since the brand’s revival in 2004. Jody, married, and a British mother of two, is now the owner of a Dacia Sandero Stepway, the first new car she has ever purchased.
The event took place at the Dacia dealership in Mill Lane, a suburb of London.
During a trip to Turkey, Jody’s parents saw many Dacias on the road and suggested that their daughter find out more, because they ‘seemed like good cars’. Above all, it was the Sandero Stepway’s design that won Jody over when she visited the Mill Lane Dacia dealership to investigate.
“Today we are handing over the key to the 3.5 millionth Dacia and I am very pleased to be doing so in Great Britain, where the brand was launched in 2013,” said Denis Le Vot, Groupe Renault SVP Sales & Marketing for Europe G9.
This year the brand continued to expand. During the first half of 2015, Dacia sales rose by 10.1% to reach 290,024 vehicles.
In Europe, sales increased by 5.5% during the first half of the year to 205,436 units. In France, Dacia steadfastly remains in fifth place on the passenger vehicle market, with 5.3% of market share, and in fourth place for retail customer sales.