A couple of months ago, Cupra, the performance brand of Seat, unveiled the Formentor. This was the first vehicle designed and developed uniquely for the brand.

Today, Cupra officials have held a special event to celebrate the production start. The new SUV will be built in Martorell (Barcelona). These days, the Spanish factory has returned to its pre-pandemic production rate. Formentor’s initial production rate will be 160 units per day, but once fully operational, it will account for more than 10% of the plant’s manufacturing volume.

In total, manufacturing the Formentor includes 3,000 workers on Line Two of the plant, across three shifts.

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The new Cupra Formentor uses a 2.0 liter petrol unit rated at 310 horsepower. It also has a plug-in hybrid variant which will be followed later into production.