After it launched the Ateca, a 300 hp compact SUV, Cupra is now readying a new model, created from scratch. The CUPRA Concept, the brand’s first all-electric road vehicle creates a true sense of performance pedigree.

The concept car’s sculptured exterior lines are mirrored in its interior. A space that mixes material and technological concepts with openness and focus to create a cabin that provides the perfect balance between driver orientation and passenger comfort.

The Concept’s interior applies contrasting colours, structural carbon and dynamic approaches to technology and design to provide a high-end, lightweight cabin.

It’s an interior of balance; balance between the driver and passengers, and balance between performance and practicality. 

The CUPRA Concept will make its world debut at this year’s IAA Frankfurt International Motor Show.