Citroën has revealed the first production model DS3 special editions designed in collaboration with Benefit Cosmetics.
On sale from today (12 March) and priced from £14,795, the glamorous DS3 by Benefit line-up consists of two models – based on the existing DSign and DStyle trim levels – which take inspiration from Benefit’s fun and iconic beauty products. A third Benefit special edition DS3 will be unveiled later in the summer.
In a retailing first, Citroën and Benefit have worked with ASOS – the UK’s largest independent online fashion and beauty retailer – to create the first online car boutique, on a dedicated section of the site at www.asos.com/citroen. Visitors can explore the new DS3 by Benefit special editions, see the inspiration behind the styling, browse the fashion and accessories used in the adverts and even get in touch with Citroën to book a test drive.
Inspired by Benefits’ world renowned Benetint – their signature red lip and cheek stain – DS3 DSign by Benefit is powered by an efficient VTi 82 engine with a manual gearbox and is based on the DSign specification, but with added features.
The body is finished in Ruby Red metallic paint with a white roof and door mirrors, along with dark tinted rear windows, chrome detailing and 17” white alloy wheels.
The chic styling continues inside with a white dashboard, air vent surrounds and gear stick cap; bespoke black velour carpet mats with red piping and red Benefit logo, and aluminium pedals. A generous specification includes day-time running LED lights, air conditioning and a Connecting Box with Bluetooth and USB connectivity. The luxury feel is further reinforced with attractive, stylish and sophisticated Alcantara trim on the sports seats.