New year, new offers from Citroen, who decided to increase the appeal of its urban C1 car. Citroën UK has announced one year’s free insurance on its popular C1, for eligible retail customers from 19 years of age. Qualifying versions of the C1 must be ordered and registered on or after 1 January, 2020.

The offer, available on ‘Feel’, ‘Flair’, ‘Urban Ride’ and ‘Origins’ trim levels, also incorporates hatchback and ‘Airscape’ body styles. For even greater flexibility, the offer is available on retail cash purchases and Personal Contract Purchase.

The current generation Citroën C1 has sold more than 70,000 units in the UK since it launched in 2014. Available in five trims, a choice of three or five doors, and both hatchback and ‘Airscape’ cabrio body styles, C1 offers level 2 ‘Feel’ trim with a host of impressive standard features, including a 7-inch touchscreen, DAB radio, Bluetooth as well as Apple CarPlay and Android Auto technology. Moving up to the popular ‘Flair’ trim level, customers can enjoy the added style of 15-inch ‘Planet’ alloy wheels and dark tinted rear windows, combined with the convenience of a reversing camera – perfect for urban tight spots.

To complement the existing core UK Citroën C1 range (Touch, Feel and Flair), two special editions were added to the line-up in 2019. The first of these is an update of the sportier themed ‘Urban Ride’ model. Based on the ‘Flair’ trim, current ‘Urban Ride’ C1s benefit from a host of styling enhancements, including black wheels, wheel arch extensions, ‘Urban Ride’ badging, graphics and mats, as well as gloss black and white styling detail.

In sharp contrast to ‘Urban Ride’, the ‘Origins’ Collector’s Edition joined the range in 2019 to mark Citroën’s 100th anniversary. Also based on the ‘Flair’ trim, ‘Origins’ Collector’s Editions feature bespoke ‘Origins’ details including badging and seat trim, a black bi-tone roof and automatic air conditioning, providing all the comfort that has become synonymous with the Citroën brand.