Buick is currently selling the Cascada in the US, after the car was first introduced at the beginning of this year. To increase the appeal of the convertible, Buick is introducing a new color, called Sport red. This is the response to customers who asked for a brilliant shade of red.

Exterior styling is a top consideration for customers, and the Cascada’s new Dark Effects package makes a statement. The package features a gloss-black finish on the grille, mirror caps and 20-inch wheels, as well as body-color trim across the decklid. 

Inside, new red stitching adds contrast to the instrument panel, doors and seats. The package is paired exclusively with the new Sport Red exterior color and is available only on the Cascada Sport Touring model in limited volume. Only 150 initial vehicles will arrive starting February 1, 2017.

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The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touring launched with a True Blue exterior color, new 20-inch wheel design and sporty interior trim.

Through August, the Buick Cascada has outsold BMW 2 Series, Audi’s A3 and A5 convertibles combined and attracts six out of 10 buyers from outside Buick and other GM brands.