Driving a car through Russia can be quite difficult if you don`t have a good GPS and you don`t know the Slavic letters. You might end in the wrong backyard. To help its clients avoid this kind of incidents, BMW has chosen TomTom traffic information system.
The partnership between TomTom and BMW will also help the German manufacturer in countries like New Zealand and Australia. The service is already available cross car-line as part of the “Connected Drive” offer on BMW vehicles.
TomTom Traffic covers all mapped roads in 48 countries around the world and combines data from millions of sources to deliver accurate traffic information, including for example the start and end location of each traffic jam and the expected delay that it causes.
"This is another important win for TomTom in the automotive industry,” said Ralf-Peter Schaefer, VP TomTom Traffic. “TomTom Traffic will now help BMW drivers avoid upcoming traffic delays, easing the burden on the daily driving experience.”
Founded in 1991 and headquartered in Amsterdam, TomTom has over 4,400 employees worldwide and sells products in 48 countries.