When you have millions in your account, you can have difficulties deciding how to configure your luxury car. In this case, your Bentley. So the Crewe manufacturer came to help.
With the introduction of the Bentley Mulliner Visualiser, it is now easier for customers to work with their retailer remotely to fulfil their personal commissioning requirements.
The Bentley Mulliner Visualiser is a digital application that allows customers to view images of bespoke hide, veneer and stitching options tailored by them – and ultimately to envision their own bespoke Bentley. Working with the retailer or Bentley’s own Mulliner designers, customers are able to configure up to three different colours to create their own interior design.
The digital application guides the customer, via their retailer, through the process and produces images of the final design in real time, providing feedback and confidence that their personalised design matches their vision and is part of the same on-screen experience.
The Mulliner Visualiser also allows customers to create or match a bespoke main hide colour and provides a reference code that can be sent directly to the craftspeople of Bentley Mulliner.
Bespoke choices do not finish on the inside of the car. Beyond the standard palette of Bentley paints, Mulliner has carefully curated their own exquisite range of paint colours; giving customers an additional 26 colours to choose from.
The additional palette contains a mixture of fifteen solid and metallic options, four satin finishes, and seven complex pearlescent three-layer paints. Hand spraying expertise, complemented by the latest robotic technology, delivers the best possible finish on each vehicle. Combining the art of colour with the science of paint, Bentley offers one of the largest ‘stock’ colour palettes of any luxury automotive manufacturer.
In addition, for those customers wanting to bring their exterior colour choice into the cabin of their grand tourer, Bentley now offers the luxury of choice through painted veneers – with the fascias and waistrails painted to the same piano-finish standard as the exterior, in any one of the scores of colours on offer.
Via the Bentley configurator, customers can visualise the new choices the extended palette offers. By selecting the different paints, the information panel will display the story and history behind the chosen colour.