Aston Martin has published the first images of its new logo. This news come out of nowhere since the British car manufacturer published a teaser picture a few days ago announcing – basically – nothing.

So, the new logo doesn’t go far compared to the current one.

First is was seen this weekend during the French Formula 1 Grand Prix on Aston Martin racing car. As fot the production cars, they will get the new logo when new generations will be launched.

With this image change, Aston Martin has also a new slogan: Intensity. Driven.

They want to come forward and attract different customers to the brand.