Artist Simon Claridge and Italian car brand, Alfa Romeo, have teamed up to create London’s most stylish parking spaces in the heart of the city’s world famous Oxford Street shopping district.
In the unique project, Simon has transformed a row of ‘blank canvas’ under-ground parking bays into a celebration of 20th century style icons. The installation, inspired by Alfa Romeo’s Giulietta Collezione, can be seen from today (22/08) for a limited time only.
The artwork is an elaborate montage of Claridge’s signature portraits of male and female style icons from the past six decades, including Amy Winehouse, Kate Moss, Marylin Monroe, James Dean and David Bowie.
Anyone who parks in the stylish spaces during the installation will also receive a 50% discount on their parking charge from Q Parks.
The artwork’s colour scheme of black, white, grey and red follows Alfa’s special edition Giulietta Collezione and is bonded together using Simon’s signature ‘Diamond Dust’ finish. The collection of ‘designer’ parking spaces will be open to the public at Q-Park’s Oxford Street car park (Cavendish Square, W1G 0PN) across the August Bank Holiday weekend.
Art lovers can also see more of Simon Claridge’s work at nearby Motor Village Marylebone (105 Wigmore Street, W1U 1QY) – Alfa Romeo’s flagship London retailer – which will be hosting a pop-up gallery of his work in the showroom throughout the bank holiday weekend.