Ford is promoting its new generation Focus RS with a series of videos, scheduled to be introduced in the next few weeks. Called ”Rebirth of an icon”, the movies show the development of the latest generation Focus RS through documented series filmed during every stage of the vehicle’s evolution.

The inside story of the all-new Focus RS follows the car across the world as Ford Performance engineers and drivers put it to the test under the scrutiny of RS consultant and Gymkhana superstar Ken Block, as well as Ford’s Group Vice President, Global Product Development, and Chief Technical Officer Raj Nair.

Eight weekly episodes start on Sept. 30.

The all-new Focus RS is available to order now for customer delivery in early 2016. The car debuts new Ford Performance All-Wheel Drive with Dynamic Torque Vectoring and features a specially engineered version of Ford’s new 2.3-liter EcoBoost engine, delivering a projected 350 horsepower for 4.7-second to 0-100 km/h (0-62 mph) acceleration.