In a publicity stunt for its recently launched BMW 7 Series on the US market, the Bavarian manufacturer decided to offer free rides with its luxury sedan. 

BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on October 24. 

Starting at 12 pm local time today, Uber users in New York, Miami, Los Angeles and Chicago will have the opportunity to receive a ride from a BMW Product Specialist to a destination of their choice in the brand new BMW 7 Series. 

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“With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6 & 7 Series Product Manager for BMW of North America.

"We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience," said Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing at Uber.