To mark the introduction of its new four-door Coupé, the CLA, Mercedes-Benz is launching a promotional campaign under the slogan "Untamed. The new CLA", which will run on all relevant communication channels.
The new vehicle, with its internationally unique aerodynamic design, is thus breaking free of the constraints of convention to become the leader of the road-going pack. Along with classic advertising measures such as print ads and TV spots, the CLA campaign will feature an online special aimed at stimulating the creativity of participants.
Marketing activities will concentrate first and foremost on the unconventional, self-assured and sporty image of the vehicle. The Mercedes-Benz CLA will be available from authorised dealers from April 13, 2013.
As you already know the new Mercedes CLA will borrow the engine lineup from the A-Class along with the MFA platform.
Inside the cabin, the customers will get a 5.8 inch display, mbrace2 connectivity system, piano black trim with silver accents. For those who want a special CLA, Mercedes-Benz is offering a panorama sunroof, heated front seats, dual zone climate control, COMAND infotainment system and Harman Kardon sound system.
