Ford unveiled the Atlas Concept during Detroit Motor Show to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. 
The Ford Atlas Concept is inspired by a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille. Multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs. 
The interior is themed with structural styling cues and features thin, lightweight seating in comfortable leather that allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional.
The Ford Atlas Concept features a next-generation EcoBoost powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.
EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines.

Source: Ford