The Korean manufacturer has put a price tag on the company’s flagship model, the 2011 Hyundai Equus which will arrive in dealerships across US in December 2010.
Powered by a 4.6-litre V8 plant developing 385 HP which sends power to the rear wheels via a six-speed automatic transmission, the 2011 Hyundai Equus price is as you might have imagined, much lower than for example competitors like the Mercedes S Class, BMW 7 Series or Lexus LS.
The 2011 Hyundai Equus price starts at 58,900 USD for the Signature trim level, while the Ultimate version, which comes packed with all the possible goodies offered by the Korean car maker, costs 64,900 USD.
Pricing for both versions of the 2011 Hyundai Equus includes the 900 USD destination fee, plus full factory maintenance for the first five years or 60,000 miles. After purchasing a 2011 Hyundai Equus, customers will benefit from a Valet service, which basically means that a dealership employee will pickup and deliver the owner’s Equus for maintenance, while the traditional owner’s manual has been replaced by an iPad. 
If you want to check out the long list of amenities featured by the 2011 Hyundai Equus then follow the jump for the official press release.   
Hyundai press release :
Hyundai Announces Pricing for the All-New Equus
Includes Complimentary Valet Service and Maintenance for 5 Years, 60,000 Miles
FOUNTAIN VALLEY, Calif., Oct. 19 /PRNewswire/ — Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500. Hyundai Equus brings a fresh approach to product innovation and the ownership experience in this price segment.
Every Equus comes standard with "At Your Service," Hyundai’s revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles. With "At Your Service," Hyundai Equus owners enjoy no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner’s car is at the dealership.
The Equus retail and ownership experience includes other innovative and time-saving premium services such as:
"Your Time, Your Place," the industry’s first at-home vehicle demonstration program
Equus Champion (product expert) at each authorized Equus dealer
Apple iPad with interactive owner’s manual capability
Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service
"We’re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus," said John Krafcik, Hyundai Motor America president and CEO. "But the traditional luxury brands simply can’t compete with the unique retail and ownership experience we’ll be providing for the Equus owner, including "Your Time, Your Place," the industry’s first at-home vehicle demonstration program; the "At Your Service" program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry’s first iPad-based interactive owner’s manual."
Equus arrives at select Hyundai dealerships in December. Hyundai expects the premium luxury market to total close to 45,000 units this year.
2011 EQUUS Manufacturer’s Suggested Retail Pricing
Model Equus Signature
MSRP $58,000
Model Equus Ultimate
MSRP $64,500
$900 freight charge not included
"At Your Service" Summary
Valet service – The dealership will pickup and deliver the owner’s Equus for maintenance, replacement of wear items or warranty work
Replacement vehicle – If alternative transportation is needed while service is being performed, the dealer will provide a Genesis or Equus at no cost
Maintenance – Covers all factory maintenance for the first five years or 60,000 miles, whichever comes first
Wear items – Covers brake pads, brakes discs, wiper blades and battery
4.6L DOHC Tau V8 engine
Six-speed automatic transmission with SHIFTRONIC®
Electro-Hydraulic Power Steering (EHPS)
Electronically controlled air suspension with Continuous Damping Control (CDC)
19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires
Four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD
Electronic Stability Control (ESC) with TCS and Brake Assist
Vehicle Stability Management (VSM) system with pre-collision warning
Nine airbags: advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags
Electronic active front head restraints with power controls
Electronic seatbelt pretensioners
Tire Pressure Monitoring System (TPMS)
Lane Departure Warning System (LDWS)
Smart Cruise Control
High Intensity Discharge (HID) headlights with LED turn signal indicators
Adaptive Front Lighting System (AFLS) with auto-leveling
Fog lights and automatic headlights
Front and rear parking assistance system with rearview camera
Dual power-folding heated auto-dimming side mirrors with turn signal indicators and approach lamps
Dual asymmetrical exhaust tips integrated with rear bumper
Proximity key entry with push-button start
Illuminated scuff plates, inside door handles and door armrest
Premium leather seating surfaces and Alcantara® suede headliner
12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat
Driver seat massage system
Heated and cooled front seats
Heated, wood-trimmed and leather-wrapped steering wheel
Power tilt-and-telescopic steering wheel
Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
Leather-wrapped dash and real wood interior trim
Electroluminescent cluster (Supervision) with 3.5-inch TFT LCD screen
Electronic parking brake with automatic vehicle hold
Power windows with auto-down/up
Navigation system with DIS and multimedia controller
Apple iPad interactive owner’s manual
608-watt Lexicon 7.1 Discrete surround-sound audio system with 17 speakers
iPod/USB and MP3 auxiliary input jacks and iPod connection cable
XM® Satellite Radio & NavTraffic® with trial subscription
Bluetooth® hands-free phone system
Dual automatic temperature control with air quality system
Windshield-wiper deicer, rain-sensing wipers and auto-defogging windshield with humidity sensor
Electrochromic auto-dimming inside rearview mirror with HomeLink® and compass
Acoustic laminated windshield, front and rear side windows
Power tilt-and-slide glass sunroof
60/40 power reclining and heated rear seats
Power rear sunshade and rear side-window sunshades
Luggage net
Premium-grade floor mats
Premium-grade trunk cargo mat
First-aid kit (PIO)
Equus Ultimate adds or replaces:
50/50 split rear seats (four-passenger seating) with reclining function
First-class passenger-side rear seat: leg support and massage system
Cooled rear seats
Rear-seat entertainment system with eight-inch monitor
Thermoelectric rear center console refrigerator
Rear-seat power up/down head restraints with manual tilt
Rear-seat illuminated vanity mirrors
Forward-view cornering camera
Power trunk lid

Source: Hyundai