If you remember the teaser images announcing a special edition M3 especially for the US then this is it: the 2011 BMW M3 Frozen Gray Coupe.
The automaker says only 30 exemplars 2011 BMW M3 Frozen Gray Coupe will be produced, and if you don’t know whats so special about it, the name says it all, a deep metallic paint that accentuates the coupe’s sporty lines.
At the interior the 2011 BMW M3 Frozen Gray Coupe features a two tone Novillo leather combination of Fox Red and Black and under the hood customers will find the same 4.0-liter V8 engine delivering 414 HP.
The 2011 BMW M3 Frozen Gray Coupe price starts at 77,600 USD which includes destination charges, and together with this acquisition customer will also get a one-day enrollment at the BMW Performance Driving School in
Spartanburg, South Carolina. 
BMW press release :
Nearing the 25th anniversary of the original BMW M3, BMW of North
America today announced a production run of thirty identically-equipped
2011 Frozen Gray M3 Coupes for the United States. The 2011 Frozen Gray
M3 Coupe features a special matte-gray paint with a deep metallic luster
to further accentuate the athletic lines of the legendary M3.
Unique Fox Red / Black bi-color Novillo leather interior is also
specified. This is the first and only opportunity to obtain Frozen Gray
Metallic exterior paint on the M3 for the 2011 model year in the United
BMW M enthusiasts will be able to reserve a 2011 Frozen Gray M3 Coupe by
dialing 1-800-245-4269 no earlier than 11:30AM Eastern Time (8:30AM
Pacific) on Monday, June 21, 2010. The first 2011 Frozen Gray M3 Coupes
will become available for delivery in late June 2010 through Authorized
BMW Centers, and the production run will be completed by the end of July
A complete equipment list is provided at the end of this press release.
MSRP will be $77,600 Including $875 Destination & Handling and
excluding $1,300 federal gas guzzler tax.
Each 2011 Frozen Gray M3 Coupe will be powered by the now famous
4.0-liter, 414-horsepower M V8 and equipped with BMW’s M Double Clutch
Transmission (M DCT). Also specified is the new M3 Competition Package,
which adds an exclusive set of 19-inch wheels and other upgrades.
Additionally, each purchase of the 2011 Frozen Gray M3 Coupe will
include a one-day enrollment at the BMW Performance Driving School in
Spartanburg, South Carolina.
The 2011 Frozen Gray M3 Coupe continues the tradition of innovation and
passion for driving by incorporating key changes to the M3’s dynamic
qualities. The equipped Competition Package reduces vehicle ride height
by 10mm and includes unique 19″ wheels with wider offset for enhanced
stability, standard Electronic Damping Control with enhanced
programming, and higher-threshold programming for the M Dynamic Mode.
The 2011 Frozen Gray M3 Coupe is also equipped with the M Double Clutch
Transmission (M DCT) which lowers the 0-60mph acceleration time of the
M3 to 4.5 seconds from 4.7 (6-speed manual).
Introducing Frozen Gray Metallic Paint.
The special BMW Individual matte paintwork on the Frozen Gray M3 adds a
rare metallic luster to the vehicle. Compared to conventional exterior
colors with gloss finish, the sculpture-like character of Frozen Gray
paint highlights the athletic contours of the M3. To achieve this
luster, a special BMW ColorSystem silk matte clear coat is applied over
the Space Gray Metallic base coat.
25 Years and Four Generations of BMW M3.
Racing provided the reason for the original M3’s 1986 creation. BMW
produced the M3 as a road-going homologation version of its 3 Series to
gain eligibility to compete in the German Touring Car Championship.
Popularity and strong consumer demand substantiated the case to continue
developing the M3, making it both a better performer and more inviting
road car as it evolved along with the underlying 3 Series, the company’s
most popular vehicle. In 1988, North Americans met the BMW M3 for the
first time, and its high-revving 2.3-liter inline-4 with 192-hp became a
legend on this side of the Atlantic.

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The next generation M3 arrived in the 1995 model year with a 3.0-liter
(and later, 3.2-liter) 240-hp inline-6 powerplant. That car began the
next chapter of M3 Racing history which lasted a decade on both sides of
the Atlantic. In 1997 the first M3 Sedan joined the family and the M3
Convertible followed shortly thereafter.
The third-generation M3, available from 2001-2006 as a coupe and
convertible, again was offered with six-cylinder power, this time
providing a remarkable 333 hp from 3.2 liters. From the 2002 model year,
this M3 marked BMW’s first offering of the Sequential Manual Gearbox
(SMG) for the United States.
The fourth and current generation M3 was introduced for the 2008 model
year as a Coupe, Sedan, and Convertible, featuring an all-new 4.0-liter,
414-horsepower V8 engine with eight individual throttle bodies and an
8,400-rpm redline. Showcasing its remarkable performance envelope, the
newest M3 Coupe serves as the basis for the M3 GT2 race car, which
successfully competes in endurance races against the most exotic cars
from around the world in the American Le Mans Series.
Equipment List: 2011 BMW Frozen Gray M3 Coupe
BMW Individual Frozen Gray Metallic exterior paint.
BMW Individual bi-color (Fox Red with Black) Novillo Leather interior.
M DCT Transmission
Competition Package
Electronic Damping Control, 19″ light-alloy wheels, lowered suspension,
sport mapping for EDC and DSC.
Premium Package – Power folding mirrors, universal garage door opener,
digital compass mirror, BMW Assist with Bluetooth, Novillo Leather,
Carbon Leather trim.
Technology Package – M Drive system, Comfort Access system, Navigation
system, Voice Command system, Real Time Traffic Information system.
Heated Front Seats
Rear Park Distance Control
Enhanced Premium Sound System
Satellite Radio with 1-year subscription
iPod and USB Adaptor

Source: BMW