This is the 2010 Volkswagen Eos Exclusive which received a number of upgraded features included in a new package.
These features include a two-tone nappa leather interior, new 18 inch alloy wheels and new ‘piano lacquer’ trim inlays. The 2010 Volkswagen Eos Exclusive has also received chrome radiator grille ribs and a 15 mm lowered suspension.
The 2010 Volkswagen Eos Exclusive price starts at 34,350 Euro for the 1.4-litre TSI version, and the company says the package is available for all engine options.   
Volkswagen press release :
Wolfsburg, 05 May 2010 – The Eos can now be ordered with an exclusive equipment package. Known as “Volkswagen Exclusive”, it includes two-tone nappa leather combinations, elegant alloy wheels and black “piano lacquer” trim inlays.
The equipment on the new Eos Exclusive meets the highest standards in terms of comfort and design. The highlight is the two-tone sports seat system: covered in nappa leather, black is contrasted with the customer’s choice of either cinnamon or corn silk beige in the centre sections and side panels. Black "piano lacquer" trim inlays with coloured seams and piping round off the distinguished appearance of the interior.
Defining features of the special model’s exterior include chrome radiator grille ribs, a sports suspension that lowers the body 15 mm and the "Volkswagen Exclusive" badge. In addition, 18-inch alloy wheels lend the Eos Exclusive a sporty elegance – design options "Samarkand" and "Veracruz" both in sterling silver finish as well as "Chicago" in anthracite and finished with gloss are available at no extra charge.
The Eos Exclusive is available with all engine variants as of calendar week 103 and with the powerful 1.41 TSI starting with week 118 from 34,350 €.

Source: Volkswagen