Toyota announced pricing for the 2013 Scion FR-S.
The company’s rear-wheel drive sports car will start at 24,200 USD if it comes equipped with a 6-speed manual transmission, and at 25,300 USD if it features a 6-speed automatic with paddle shifters and rev-match technology.
Jack Hollis, Scion vice president said that "Scion’s goal was to create an affordable sports car that true driving enthusiasts could enjoy," "We accomplished that goal with the FR-S starting under $25,000…a total
home run! Add in Scion’s complimentary Scion Service Boost, our
no-haggle no-hassle Pure Price, and Scion’s network of about 1,000
dealers, and the FR-S is a grand slam."
The 2013 Scion FR-S comes with a 200 horsepower/151lb-ft 2.0-liter flat-four boxer engine utilizing Toyota’s D-4S direct-injection, a 53:47 front-to-rear weight ratio, a limited slip differential and a low center of gravity.
The FR-S also features a dynamically tuned suspension (MacPherson struts up front and a double wishbone system at the rear), 17 inch alloy wheels and four ventilated brakes as standard.
There will be 7 exterior colours to choose from (Raven, Asphalt, Hot Lava, Argento, Ultramarine, Firestorm and Whiteout), and speaking of standard features, the FR-S will be offered with branded floor mats, a leather trimmed steering wheel that allows tild and telescopic adjustment, an 8-speaker 300 watt Pioneer audio system, HD Radio and Bluetooth connectivity.
Safety features include six standard airbags, Traction Control (TRAC), Electronic Brake-force Distribution (EBD),
Enhanced Vehicle Stability Control (VSC), Brake Assist (BA), an
Anti-lock Braking System (ABS), and Smart Stop Technology (SST).
The 2013 Scion FR-S price does not include the 730 USD fee for processing and handling. 

Source: Toyota