We are used to see Rinspeed creations only in Geneva, during the Motor Show, scheduled every March. This year though, Rinspeed will make an exception adn will also be introducing a new concept in Las Vegas, for CES 2016, called Etos.

The Swiss automaker approached the mega topic of “driverless cars” largely from the point of view of drivers and passengers. The concept includes an intuitive, adaptive autopilot capable of learning. 

The interior adapts to the particular driving situation as if by magic: In autonomous mode, the steering wheel folds up elegantly and retracts completely into the dashboard. The two curved widescreens individually move closer to the occupants to provide a better view.

To provide the passengers with a unique infotainment experience, the Rinspeed Etos uses the innovative Harman Connected Car technologies. Just like a personal assistant, the system operates in a thinking, courteous and anticipatory manner.

The Rinspeed Etos is already the twenty-second concept vehicle designed in-house at the Swiss “innovation lab.”