The DVLA Personalised Registrations’s autumn auction held at the Rudding Park, near Harrogate, has sold the 10 O plate sold for 92,920 GBP.  
The winning bidder is an unknown man who participated at the auction through the phone and we can’t help but wonder if the 92,920 GBP 10 O plate will be placed on a vehicle that is cheaper or more expensive than its registration tag?
But the 92,920 GBP figure paid for 10 O doesn’t really come close to the 210,000 GBP paid for the 1 O plate in January 2009. 
DVLA press release :
The final day of DVLA Personalised Registrations’ autumn auction got off to the best possible start when the registration 10 O sold for a staggering £92,920.
As the winning bid was made by phone during at a tense and packed auction room here at Rudding Park, near Harrogate, mystery surrounds the successful bidder.
10 O is the latest in the O-series released by DVLA Personalised Registrations in January 2009 to mark its 20th anniversary. Since then, more than £1.62 million has been generated from the series alone.
While DVLA staff celebrated the sale of 10 O, the precise £92,919.69 – a sum which comprises the £73,500 hammer price plus VAT, buyers premium and assignment fee – falls well short of the incredible £210,000 paid for 1 O in January 2009.
In total, the sale of personalised registrations by the DVLA has raised a colossal £1.6 billion. All money raised goes to the Treasury.
Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “10 O is a fine registration. We had high hopes for it, and thankfully it has delivered for the Agency.
Caption: DVLA Personalised Registrations auctioneers Dave Arnett (left) and Jon Lee with the 10 O registration with fetched £92, 920 during the final day of the Agency’s autumn auction.

Source: DVLA