As we announced earlier, Matthew McConaughey will be promoting the new Lincoln MKC in the United States. Recently awarded by the Academy with an Oscar, McConaughey will star in future commercials and TV shows aired across the States.
 
The first commercial features the actor and an impressive bull on a desert road.  McConaughey treats the encounter with respect and in the end there is only one winner. 
 
Current generation Lincoln MKC is American way of tackling premium segment crossovers. High-end bespoke design, materials and execution inspire the four-passenger interior. The headliner is wrapped with high-end material and the pillars are wrapped with premium leather. The seats also feature premium leather and include a unique embroidered Lincoln Star and crimson stitch accents.
 
“I am impressed with how the MKC handles on the open road. There is an authenticity about this vehicle, and it’s reflected in this campaign. It’s easy to shut out the rest of the world, and Nicolas does a remarkable job of portraying that in these spots,” said McConaughey, who is known as a genuine Lincoln fan.