In celebration of its 50thAnniversary, Lamborghini will host the North American debut of its ‘one-off’ Veneno show car and a rare display of its first-ever prototype, the 1963 350 GTV, for enthusiasts next week during the annual Pebble Beach Automotive Week.

The North American unveiling of its $4 Million, 750-horsepower Veneno will take place at The Quail: A Motorsports Gathering on Friday, August 16. The Veneno will then join the 350 GTV, which made its world debut at the Turin Motor Show in 1963, in an exclusive display at the Pebble Beach Concours d’Elegance on Sunday, August 18. Winkelmann will serve as an honorary judge at the Pebble Beach event. Later this year, three Veneno production cars will be delivered to clients around the world.

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Lamborghini will host a display and exclusive executive retrospective presentation on Friday, August 16 at Concorso Italiano. The public will then be able to see a selection of the cars in-person during a Concorso Italiano-hosted parade through downtown Monterey and historic Cannery Row on Saturday morning, August 17.

Anniversary celebrations have taken place throughout North America and Europe this year, including the 350-vehicle Lamborghini Grande Giro, the largest-ever Lamborghini driving event, which stormed Italy in May.