Home » News » Volkswagen » Volkswagen wins 20 Lions at Creativity Festival in Cannes
The Volkswagen Brand scooped a total of 20 Lions at the International Festival of Creativity in Cannes, the world’s most renowned advertising festival. The 300 festival jury members voted Volkswagen among the best in the industry in seven categories. The printed advertisements of Volkswagen Genuine Parts from Brazil and the campaign “The People’s Car Project” from China were especially successful, each taking a Gold Lion.

The Volkswagen brand is one of the most successful automakers among the participants. The brand’s winners include creative works from Germany, South Africa and the United Kingdom among the more than 35,700 entries from 92 countries.

The campaign from China “The People’s Car Project”, which took Gold in the “Branded Content & Entertainment Lions” category shows the development of a future-oriented car in which more than 30 million people participated. In this initiative launched by Volkswagen in 2011, Chinese design students and engineers drew up a design for a car meeting the needs of Chinese drivers on the basis of more than 260,000 ideas submitted. The second Gold Lion went to a Brazilian print campaign of Volkswagen Genuine Parts. With the slogan “Don’t rely on something just because it fits”, the brand takes up the significance of genuine parts in a playful way.

The jury also honoured campaigns with an educational bias. For example, the South African outdoor campaign “Please don’t text and drive” took Silver. In this campaign, the brand draws attention in an intelligent way to the risks of using mobile phones while driving. Another Silver Lion went to the German campaign for Volkswagen Side Assist (“Surprising, what can fit into the dead angle.”) which shows the safety benefits of driver assistance systems for lane changes.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2002 Volkswagen Golf GTI 25th Anniversary

    Engine: Cast Iron, Water Cooled, Inline-4, Power: 134.2 kw / 180.0 bhp @ 5500 rpm, Torque: 235 nm / 173.3 ft lbs
  2. 2002 Volkswagen Golf R32

    Engine: V6, Power: 179.7 kw / 241 bhp @ 6250 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800 rpm
  3. 2007 Volkswagen Passat R36

    Engine: 15 Degree Cast Iron V6, Power: 223.7 kw / 300 bhpN/A
  4. 2002 Volkswagen Phaeton W12

    Engine: W12, Power: 313.2 kw / 420.0 bhp @ 6000 rpm, Torque: 550 nm / 405.7 ft lbs @ 3000 rpm
  5. 1997 Volkswagen W12 Concept

    Engine: Volkswagen W12, Power: 313.2 kw / 420.0 bhp @ 5800 rpm, Torque: Not Available nm / Not Available ft lbs @ 5800 rpm

New Vehicles

This is the new 2018 BMW X3This is the new 2018 BMW X3
BMW has launched the new 2018 BMW X3. The model comes with minor exterior modifications, great interior improvements and a special edition. ...

Concept Cars

Skoda Element concept is an electric buggySkoda Element concept is an electric buggy
Skoda is encouraging its students to develop concepts that explore the limits of imagination and design. That's how the new Element was born. This time, ...

Custom Cars

Jaguar F Pace Design Edition sold for 102500Jaguar F Pace Design Edition sold for 102500
Jaguar wanted to make an important contribution to a nobil cause and decided to create a car that can attract enough attention and enough money. This ...

Future Cars

Nissan previews the new ProPILOT Park in the future LeafNissan previews the new ProPILOT Park in the future Leaf
The best sold electric car in the world is also going to be the most advanced electric car in the world when the new generation arrives. Nissan will soon ...

Market News

BMW achieves record sales in first six months of 2017BMW achieves record sales in first six months of 2017
They lost the crown in the premium segment last year, but now they are doing all they can to get it back. BMW managed to achieve record sales in the first ...

Gadgets

Volvo, Autoliv and Nvidia partner for developing autonomous carsVolvo, Autoliv and Nvidia partner for developing autonomous cars
Developing self driving cars is a real challenge for current automakers, especially when it comes to high level of autonomous driving. Many of current ...

Various News

New Ingenium engine - 2.0 petrol 300 horsepowerNew Ingenium engine - 2.0 petrol 300 horsepower
Jaguar has launched a new Ingenium engine. We are talking about a new 2.0 liter petrol unit that can deliver 300 horsepower and 400 Nm peak of torque. ...

Motorsports

Michael Fassbender is now a racerMichael Fassbender is now a racer
Actor Michael Fassbender has thrown away the Magneto costume and put in a Rosso Cosa and white overall for a recent race hold at Mazda Raceway Laguna ...

Videos

BMW 8 Series Concept has a breathtaking promoBMW 8 Series Concept has a breathtaking promo
BMW has published the first promo video for the new BMW 8 Series Concept. The prototype was showcased durnig the Concorso d'Eleganta Villa d'Este and ...