Home » News » Volkswagen » Volkswagen wins 20 Lions at Creativity Festival in Cannes
The Volkswagen Brand scooped a total of 20 Lions at the International Festival of Creativity in Cannes, the world’s most renowned advertising festival. The 300 festival jury members voted Volkswagen among the best in the industry in seven categories. The printed advertisements of Volkswagen Genuine Parts from Brazil and the campaign “The People’s Car Project” from China were especially successful, each taking a Gold Lion.

The Volkswagen brand is one of the most successful automakers among the participants. The brand’s winners include creative works from Germany, South Africa and the United Kingdom among the more than 35,700 entries from 92 countries.

The campaign from China “The People’s Car Project”, which took Gold in the “Branded Content & Entertainment Lions” category shows the development of a future-oriented car in which more than 30 million people participated. In this initiative launched by Volkswagen in 2011, Chinese design students and engineers drew up a design for a car meeting the needs of Chinese drivers on the basis of more than 260,000 ideas submitted. The second Gold Lion went to a Brazilian print campaign of Volkswagen Genuine Parts. With the slogan “Don’t rely on something just because it fits”, the brand takes up the significance of genuine parts in a playful way.

The jury also honoured campaigns with an educational bias. For example, the South African outdoor campaign “Please don’t text and drive” took Silver. In this campaign, the brand draws attention in an intelligent way to the risks of using mobile phones while driving. Another Silver Lion went to the German campaign for Volkswagen Side Assist (“Surprising, what can fit into the dead angle.”) which shows the safety benefits of driver assistance systems for lane changes.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2002 Volkswagen Golf GTI 25th Anniversary

    Engine: Cast Iron, Water Cooled, Inline-4, Power: 134.2 kw / 180.0 bhp @ 5500 rpm, Torque: 235 nm / 173.3 ft lbs
  2. 2002 Volkswagen Golf R32

    Engine: V6, Power: 179.7 kw / 241 bhp @ 6250 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800 rpm
  3. 2007 Volkswagen Passat R36

    Engine: 15 Degree Cast Iron V6, Power: 223.7 kw / 300 bhpN/A
  4. 2002 Volkswagen Phaeton W12

    Engine: W12, Power: 313.2 kw / 420.0 bhp @ 6000 rpm, Torque: 550 nm / 405.7 ft lbs @ 3000 rpm
  5. 1997 Volkswagen W12 Concept

    Engine: Volkswagen W12, Power: 313.2 kw / 420.0 bhp @ 5800 rpm, Torque: Not Available nm / Not Available ft lbs @ 5800 rpm

New Vehicles

Ferrari 458 Italia Speciale Spider Apperta introducedFerrari 458 Italia Speciale Spider Apperta introduced
Ferrari will unveil during this year Paris Motor show a special edition 458 Italia Spider Speciale, called Aperta. The car will celebrate the success ...

Concept Cars

Infiniti Q80 Inspiration Concept teased againInfiniti Q80 Inspiration Concept teased again
Infiniti continues to tease us with the Q80 Inspiration Concept, set to make a public debut next week, during Paris Motor Show. ...

Custom Cars

2014 Mercedes-Benz E63 AMG by Brabus2014 Mercedes-Benz E63 AMG by Brabus
Brabus just revealed hottest versions of the current Mercedes-Benz E63 AMG, 850 6.0 Biturbo, which develops 848bhp and 1,450Nm of torque. ...

Green Autos

Mitsubishi Outlander PHEV Concept S unveiled ahead of Paris Motor ShowMitsubishi Outlander PHEV Concept S unveiled ahead of Paris Motor Show
Mitsubishi will unveil the new Outlander PHEV Concept-S during this year Paris Motor Show. The prototype is an evolution of the current Outlander PHEV ...

Future Cars

Cadillac will become an independent brand with New York headquartersCadillac will become an independent brand with New York headquarters
General Motors announced that the Cadillac brand will continue its expansion as an independent brand and as a separate business unit. The legendary brand ...

Market News

Subaru BRZ special edition unveiled in AustraliaSubaru BRZ special edition unveiled in Australia
Subaru tries to stop decreasing sales of its current BRZ in Australia with a special that brings more equipment for less money. The new edition promises ...

Gadgets

Jaguar Land Rover self-learning systemJaguar Land Rover self-learning system
Jaguar Land Rover officially introduced the self-learning system. It sounds complicated and it is. It looks like the system developed by the British manufacturer ...

Various News

BMW i8 Concours dElegance sells for record sumBMW i8 Concours dElegance sells for record sum
BMW would like to reconsider the starting price for an i8 in the US, after a unique unit of the supercar, called Concours d`Elegance sold for a new record ...

Videos

Jeep Renegade first driving impressionsJeep Renegade first driving impressions
AutoExpress got the chance of testing the new Jeep Renegade in Italy`s Balloco test circuit. The British journalists also tested the car in off-road conditions, ...

Motorsports

Hyundai Sonata for SEMA has 708 HPHyundai Sonata for SEMA has 708 HP
Hyundai has unveiled the first teaser picture with the upcoming Sonata for SEMA. The car was developed with some help from Bisimoto Engineering and the ...