Home » News » Volkswagen » Volkswagen wins 20 Lions at Creativity Festival in Cannes
The Volkswagen Brand scooped a total of 20 Lions at the International Festival of Creativity in Cannes, the world’s most renowned advertising festival. The 300 festival jury members voted Volkswagen among the best in the industry in seven categories. The printed advertisements of Volkswagen Genuine Parts from Brazil and the campaign “The People’s Car Project” from China were especially successful, each taking a Gold Lion.

The Volkswagen brand is one of the most successful automakers among the participants. The brand’s winners include creative works from Germany, South Africa and the United Kingdom among the more than 35,700 entries from 92 countries.

The campaign from China “The People’s Car Project”, which took Gold in the “Branded Content & Entertainment Lions” category shows the development of a future-oriented car in which more than 30 million people participated. In this initiative launched by Volkswagen in 2011, Chinese design students and engineers drew up a design for a car meeting the needs of Chinese drivers on the basis of more than 260,000 ideas submitted. The second Gold Lion went to a Brazilian print campaign of Volkswagen Genuine Parts. With the slogan “Don’t rely on something just because it fits”, the brand takes up the significance of genuine parts in a playful way.

The jury also honoured campaigns with an educational bias. For example, the South African outdoor campaign “Please don’t text and drive” took Silver. In this campaign, the brand draws attention in an intelligent way to the risks of using mobile phones while driving. Another Silver Lion went to the German campaign for Volkswagen Side Assist (“Surprising, what can fit into the dead angle.”) which shows the safety benefits of driver assistance systems for lane changes.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2002 Volkswagen Golf GTI 25th Anniversary

    Engine: Cast Iron, Water Cooled, Inline-4, Power: 134.2 kw / 180.0 bhp @ 5500 rpm, Torque: 235 nm / 173.3 ft lbs
  2. 2002 Volkswagen Golf R32

    Engine: V6, Power: 179.7 kw / 241 bhp @ 6250 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800 rpm
  3. 2007 Volkswagen Passat R36

    Engine: 15 Degree Cast Iron V6, Power: 223.7 kw / 300 bhpN/A
  4. 2002 Volkswagen Phaeton W12

    Engine: W12, Power: 313.2 kw / 420.0 bhp @ 6000 rpm, Torque: 550 nm / 405.7 ft lbs @ 3000 rpm
  5. 1997 Volkswagen W12 Concept

    Engine: Volkswagen W12, Power: 313.2 kw / 420.0 bhp @ 5800 rpm, Torque: Not Available nm / Not Available ft lbs @ 5800 rpm

New Vehicles

Ford “Ole Yeller” Mustang is the most track ready Mustang everFord “Ole Yeller” Mustang is the most track ready Mustang ever
To raise some money for charity and also offer its clients a track-ready Mustang, Ford unveiled a special edition called “Ole Yeller” Mustang, that ...

Concept Cars

Hyundai Autonomous Ioniq Concept introducedHyundai Autonomous Ioniq Concept introduced
The new Hyundai Ioniq was a real breakthrough in terms of alternative mobility. The three in one car offered by Hyundai is now ready to take the driving ...

Custom Cars

Acura TLX GT Package announced for SEMAAcura TLX GT Package announced for SEMA
Acura is enhancing its TLS sports sedan with the introduction of a new aggressive package, available only in the US. The new TLX GT Package is available ...

Future Cars

Audi electric cars will reach 25% of US market by 2025Audi electric cars will reach 25% of US market by 2025
One of the main actors in Dieselgate scandal, Audi will try to concentrate its efforts in the green zone. Audi is investing in new technologies, more ...

Market News

Volkswagen delivers record numbers in October despite DieselgateVolkswagen delivers record numbers in October despite Dieselgate
Volkswagen saw a growing demand this year, even if the Dieselgate was not easy to be forgot. The Passenger Cars division managed to deliver 511,500 vehicles ...

Gadgets

Jaguar and Land Rover announce new autonomous technologyJaguar and Land Rover announce new autonomous technology
More and more manufacturers are testing autonomous technologies on their cars. Jaguar Land Rover makes no exception, as they already announced the intention ...

Various News

Ford 1.0‑litre EcoBoost engine wins another prizeFord 1.0‑litre EcoBoost engine wins another prize
Ford is one of the best carmakers when it comes to small engines. And that is because it`s 1.0‑litre EcoBoost engine has been voted best in class at ...

Motorsports

Porsche 911 RSR official photos and detailsPorsche 911 RSR official photos and details
Porsche is doing a great job ain Le Mans and this is ready to be seen these days during Los Angeles Motor Show. The Stuttgart-based company unveiled the ...

Videos

Volkswagen Atlas SUV - Video teaserVolkswagen Atlas SUV - Video teaser
Volkswagen has announced a new mid-sized seven-seater SUV. Named Atlas (not confirmed yet) the model will be showcased during the 2016 Los Angeles Auto ...