Home » News » Skoda » Video: Skoda Fabia vRS Commercial

The Czech automaker has launched a major marketing campaign for the Skoda Fabia vRS, with the goal of exposing the sporty new hatch to new audience and also offering the possibility of winning two Fabias through a Facebook competition.

This new marketing campaign also includes the Skoda Fabia vRS 'Made of Meaner Stuff' commercial video, as a reference to the car's dynamics character.

The Skoda Fabia vRS was unveiled earlier this year in July, and features a 1.4-litre TSI turbocharged and supercharged engine capable of outputting 180 bhp. The Skoda Fabia vRS accelerates from 0 to 62 mph in 7.3 seconds while its fuel economy is of 45.6 mpg.

The Skoda Fabia vRS price starts at 15,700 GBP and some of its equipment includes a 7-speed DSG gearbox with steering wheel paddle shifters, a 3-spoke multi function leather wrapped steering wheel and sports seats.

Skoda press release :

    * Škoda unveils major new marketing campaign to support Fabia vRS
    * Campaign used to expose manufacturer to new audience
    * Chance to win two Škoda Fabias through Facebook competition

As Škoda enjoys its strongest year on record, the car manufacturer is launching a new multi-million pound national marketing campaign for the Fabia vRS.

The 12-week campaign, which was bought and planned by MediaCom, is centred around a 60 second TV commercial and will see Škoda unveiling a ‘meaner’ side for the high-performance Fabia vRS. The new advert will feature a ‘Made of Meaner Stuff’ strapline – a darker twist on the Fabia’s ‘Made of

Lovely Stuff’ proposition which was made famous by the 2007 Fabia ‘Cake’ commercial.

Škoda kick-starts the campaign on 1 November with two versions of the advert – a 30 second commercial will be aired between cult shows such as ‘Takeshi’s Castle’, while the full 60 second advert will go live on mainstream channels including ITV, Channel 4, Channel 5 and various Sky channels.

The new campaign also includes national, consumer lifestyle, sports and motoring print advertising as well as a significant schedule of cinema advertising, PR, online, digital and social media activity.

Filmed in Škoda’s native Czech Republic, the advert opens with a shot of a television screen playing the original famous ‘Cake’ ad.  The ‘lovely’ bakers are, however, soon replaced as the story unfolds to reveal a much tougher, darker and more technologically-enhanced production team who are creating the ‘meaner’ Fabia vRS.

The ‘meaner’ campaign is the brainchild of Škoda and leading advertising agency, Fallon, and sees the original ‘Cake’ creative directors Chris Bovill and John Allison joining forces with acclaimed director Nick Gordon.

Following a similar format to the Fabia ‘Cake’ advert, the new ‘meaner’ vRS campaign now adopts a much darker feel.  Set in a secret location within the Škoda factory, the liquorice, treacle and jelly vehicle components of cake make way for a bone chassis, a snake-powered engine and unorthodox finishing techniques.

Chris Bovill at Fallon, added: "We always said we'd never make a sequel to 'Cake' but when the vRS brief came along we thought we'd make an 'opposite'. ‘Cake’ made our mums smile, this should make them want to hide behind a cushion."

“This is one of our biggest campaigns ever in the UK, and designed to engage our brand with new audiences,” comments Heidi Cartledge, National Communications Manager at Škoda UK.  “The ‘Made of Meaner Stuff’ advert, combined with our wider campaign activity, will see Škoda reaching a new audience – the younger, cult ‘hot hatch’ demographic in addition to our mainstream and loyal customers.”

Škoda will also be focusing social media activity on channels including Facebook and YouTube.  Developed on behalf of Škoda by archibald ingall stretton…, consumers will be encouraged through Facebook, to interact with the campaign by discovering whether they are ‘mean’ or ‘lovely’ to be in with a chance of winning a brand new Fabia or Fabia vRS. They can even encourage their friends to vote on their ‘mean’ or ‘lovely’ status.

A dedicated campaign microsite has been developed where the mean and lovely sides of Škoda collide.  Users can actively explore the differing sides of the Fabia range and will find everything from jelly and lollipops on the lovely side to snakes and lightning on the mean side. In addition, a purpose-built YouTube channel will be hosting the ad as well as some behind-the-scenes footage which will be added throughout the duration of the campaign.

Building on the initial vRS launch, digital agency, Reading Room, has created an enhanced features gallery and integrated the ‘mean’ look into the Škoda.co.uk signature conveyor belt.   

Škoda is also going to be attending Top Gear Live with a live performance of the ad – the production will start with technicians working on the Fabia whilst ‘My favourite things’ plays in the background. Events will then take a ‘mean’ twist as heavy rock music, red lights and pyrotechnics signify the arrival of the neighbouring production line for the vRS. Chaos then ensues as the two cars start a stunt driving routine demonstrating the merits of the Fabia and the Fabia vRS.

For further details about the campaign, visit: www.skodafabia-vrs.co.uk, or contact Golley Slater who is handling all campaign PR.

Video: Skoda Fabia vRS Commercial :

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2001 Skoda Octavia WRC

    Engine: Water Cooled, Inline-4, Power: 223.7 kw / 300.0 bhp @ 5500 rpmN/A
  2. 2002 Skoda Tudor Concept

    Engine: V6, Power: 142 kw / 190.4 bhp, Torque: 280 nm / 206.5 ft lbs @ 3200 rpm
  3. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  4. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  5. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

Audi unveiled the 2019 AI Trail quattro concept carAudi unveiled the 2019 AI Trail quattro concept car
Audi is completing its quartet of visionary vehicles by showcasing a forward-looking electric off-roader at the 2019 Frankfurt Motor Show with the AI ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Lotus Evija supercar teased ahead of GoodwoodLotus Evija supercar teased ahead of Goodwood
Lotus is using this year Goodwood Festival of Speed to unveil something special for its fans. Due to start production in 2020, the world’s first British ...

Market News

Ford F-150 is Americas military favoriteFord F-150 is Americas military favorite
We all know Ford F-150 is America's most popular car sold every year. For 36 years he is America’s best-selling vehicle. ...


Volvo and Uber launch their self-driving carVolvo and Uber launch their self-driving car
Volvo is one step ahead when it comes to self-driving cars. The most recent announcement demonstrates this. Together with Uber, the leading ride-hailing ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...


This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...


VIDEO: Top 5 Mercedes-AMG featuresVIDEO: Top 5 Mercedes-AMG features
Mercedes-AMG has published a special video that features a five must-have features. Number five is drift mode which sends some extra power to the rear wheels. ...