Renault looks for a strong figure on the UK market in order to promote the new Megane RS hot hatch. And who could be such a strong figure for the French manufacturer?
Thierry Henry has returned as Renault brand ambassador, bringing ‘Va Va Voom’ back to UK television screens for the first time since 2011.
The legendary French striker will star in a new series of TV idents, as part of Renault’s sponsorship of Premier League football on Sky Sports, to be broadcast during or around 96 live matches and non-live programming across the 2018/19 Premier League season.
Renault and Henry share a history going back to 2002, when the then-Arsenal player signed for Renault to create the fan-favourite series of ‘Va Va Voom’ adverts. The adverts certainly left a lasting impact on the British public. In 2004, the phrase ‘Va Va Voom’ was added to the Concise Oxford English Dictionary, and in the years since their original broadcast the adverts have regularly featured in lists of classic car ads.
The idents, which will carry the new hashtag #withyoualltheway, will feature real Premier League fans as they experience matches, with Henry following their emotional journey through the ups and downs of the season - while showcasing several Renault cars including the Clio, Captur and All-New Mégane R.S. hot hatch.
Related Articles
Leave a Comment
Latest Car News
This is the all-new Land Rover Defender
This is the 2019 Mercedes-Benz Vision EQS, the concept that previews an upcoming electric S-Class
Audi unveiled the 2019 AI Trail quattro concept car
This is the all-new Hyundai i30 N Project C
BMW unveiled the all-new Concept 4, the prototype that previews the upcoming 4 Series
Honda e electric vehicle has a base price of 26160 GBP in the UK
Related Specs
1907 Renault 130HP Grand Prix
Engine: Inline-4, Power: 96.9 kw / 129.9 bhp @ 1600 rpmN/A1981 Renault 5 Turbo
Engine: Inline 4, Power: 119.3 kw / 160.0 bhp @ 6000 rpm, Torque: 210.0 nm / 154.9 ft lbs @ 3250 rpm1984 Renault 5 Turbo 2
Engine: Turbocharged Inline 4, Power: 138.0 kw / 185.0 bhp @ 6000 rpm, Torque: 216.0 nm / 159.3 ft lbs @ 3250 rpm2006 Renault Altica Concept
Engine: Diesel Inline-4, Power: 132.0 kw / 177 bhp, Torque: 380 nm / 280.3 ft lbs @ 2000 rpm2003 Renault Be Bop Concepts
N/AN/AN/A
New Vehicles
Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing” Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...
Concept Cars
This is the 2019 Skoda iV electric concept car During the 2019 Geneva Motor Show, Skoda unveiled an all-new concept car which is part of the Vision family prototypes. Its name is Skoda iV concept and ...
Custom Cars
The new Shelby GT500 can deliver 1200 HP thanks to Hennessey The new Shelby GT500 is available with the most powerfull V8 engine developed until now in the Ford line-up. The 5.2 liter unit can deliver 760 horsepower ...
Future Cars
Lotus Evija supercar teased ahead of Goodwood Lotus is using this year Goodwood Festival of Speed to unveil something special for its fans. Due to start production in 2020, the world’s first British ...
Market News
Ford F-150 is Americas military favorite We all know Ford F-150 is America's most popular car sold every year. For 36 years he is America’s best-selling vehicle. ...
Gadgets
Volvo and Uber launch their self-driving car Volvo is one step ahead when it comes to self-driving cars. The most recent announcement demonstrates this. Together with Uber, the leading ride-hailing ...
Various News
Fiat Mirafiori plant celebrates 80 years anniversary Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...
Motorsports
This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...
Videos
VIDEO: Top 5 Mercedes-AMG features Mercedes-AMG has published a special video that features a five must-have features. Number five is drift mode which sends some extra power to the rear wheels. ...