Home » News » Rolls Royce » Rolls Royce Bespoke division, impressive growth in 2018
More and more Rolls Royce clients want to have a customized experience when they buy a Phantom or a Ghost. This is the reason the Rolls Roye bespoke service has grown substantially. 

2018 will be remembered as one of the most ambitious years for the marque’s Bespoke Collective, enjoying unprecedented demand for its Bespoke creations. Each motor car is crafted by hand at the Home of Rolls-Royce, in Goodwood, West Sussex, which is acknowledged and celebrated as a Global Centre of Luxury Manufacturing Excellence.

Rolls-Royce Phantom ‘Whispered Muse’ is a contemporary masterpiece that reinterprets Charles Sykes’ original drawings of the Spirit of Ecstasy.

An impressively creative twist on Dawn delivers an important narrative that pays homage to Czech and Slovak airmen who served in RAF squadrons No. 312 and No. 313 during the Battle of Britain. The livery of Spitfires used by these Czechoslovak Squadrons inspired the Dawn’s solid Grey exterior and Black coachline.

Another outstanding example of Rolls-Royce’s pinnacle motor car is a highly Bespoke Phantom known as the ‘Gentleman’s Tourer’, which presents an aesthetic carefully tailored for trans-continental Grand Touring.

Google’s Vice President of Engineering and a well-known car enthusiast, Benjamin Treynor Sloss, took delivery of a very personal Rolls-Royce Dawn Black Badge at 2018’s Pebble Beach Concours d’Élégance. The Bespoke Collective at Rolls-Royce reinterpreted the yellow-and-blue colour scheme favoured across the rest of his collection, inspired by the colours of the Modenese flag.

A Bespoke Phantom was delivered in 2018 to renowned collector, Michael Fux, during Monterey Car Week. The Phantom was his eleventh Bespoke model from Rolls-Royce Motor Cars, following the ‘Dawn in Fuxia’ that was handed over during Pebble Beach 2017.

Rolls-Royce unveiled Adamas in 2018, its first ever Black Badge Collection, comprising 40 Wraiths and 30 Dawns. The character of these motor cars is reflected by the Adamas name, meaning ‘untameable’ or ‘invincible’, with the resilience of a diamond.



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