Home » News » Renault » Renault launches advertising recognition system in UK
Most of today cars have traffic signs recognition technology. Which is great and helps you see that you are driving in a 50 km/h zone with more than 70 km/h. Or it can see that you can not overtake.

The next step is advertising recognition and is coming from Renault. The French manufacturer launched an advertising campaign for the new Megane by targeting drivers, whilst stationary at traffic lights, with customised messages using pioneering vehicle recognition technology.

Developed and tested over the past 12 months by Digital Out-Of-Home (DOOH) advertising specialists Ocean, the vehicle recognition technology will be used for the first time at their Holland Park Roundabout location in West London. The unique campaign, featuring the French car brand’s all-new compact family hatchback, is based on the popular car journey game, I-Spy.

The vehicle recognition technology activates when a specific vehicle is stationary at the location, allowing the messages to be displayed in real-time. All vehicle details are matched with an anonymised vehicle specification database that does not store or record any personal data.

Once a vehicle stops at the traffic lights, cameras monitor the stationary traffic in each lane. Cameras detect the vehicle’s number plate and the technology matches it with the anonymised vehicle specification database and pulls out the make, model and colour of the stationary vehicle. Once the target vehicle is detected, the Vehicle Recognition Technology triggers a corresponding creative to be served in real-time. The platform delivers a post campaign report every time the ad is triggered (time stamped confirming a vehicle’s presence, day-part delivery breakdown and proof of play-out).

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2006 Renault Twingo Concept

    Engine: TCE 100 Inline-4, Power: 74.6 kw / 100 bhp @ 5500 rpm, Torque: 145 nm / 106.9 ft lbs @ 3000 rpm
  2. 2004 Renault Wind Concept

    Engine: Inline-4, Power: 101.4 kw / 136 bhp, Torque: 191 nm / 140.9 ft lbs
  3. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  4. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  5. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

First teaser picture of the Mitsubishi Mi-TechFirst teaser picture of the Mitsubishi Mi-Tech
Mitsubishi will unveil during the 2019 Tokyo Motor Show a new special concept. Its name is Mi-Tech and comes with a plug-in hybrid powertrain. ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Aston Martin DBX enters final testingAston Martin DBX enters final testing
Aston Martin is ready to follow all those premium manufacturers who decided to launch an SUV. The DBX is really close. Aston Martin’s first SUV has ...

Market News

Groupe Renault announced 2017 financial resultsGroupe Renault announced 2017 financial results
We already know Volkswagen Group lost its first position as world biggest car manufacturer. And it lost in front of an outsider, the recently formed Renault-Nissan-Mitsubishi ...

Gadgets

Karma develops sound for its future electric carsKarma develops sound for its future electric cars
Many electric car manufacturers are exploring new options when it comes to sound. Even an electric car has to sound good. Due to the absence of a loud ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

Video. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 secondsVideo. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 seconds
A couple of weeks ago, the guys from Koenigsegg have announced that the Regera hypercar managed to smash the world record for 0-250-0 mph and also for ...