Home » News » Audi » Projection of Greatness - The new Audi Q7 commercial
Audi has launched a new commercial for the Q7. According to the German car manufacturer this spot was created almost entirely using computer generated imagery. The commercial is called Projection of Greatness and the effects were created using high-intensity 20,000 lumen projectors.

The location chosen by Audi is the Fortress Mountain in Canada which stands 7,500 feet (2,286 meters) above sea level and during the shoot the temperatures dropped as low as minus 13 degrees Fahrenheit (minus 25 degrees Celsius).

In the US, the new Audi Q7 features a 3.0 liter, supercharged V6 engine that can deliver 333 horsepower. The resources are sent to the ground via an eight speed automatic gearbox and thanks to the quattro four-wheel drive system. The not to 100 km/h run is done in 5,7 seconds.
 
 

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