Home » News » Volvo » Polestar will sell its cars just online
Along with the unveiling of the new Polestar 1 concept, the performance division is also changing its traditional ownership model. 

Cars will be ordered 100% online and offered on a two or three year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.

The flat rate subscription means that having a Polestar car becomes a hassle free experience for the customer. This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party, and also enables access to a host of other on-demand features. This concierge service ensures that the customer only needs to focus on the enjoyment of driving.

All future cars from Polestar will have a fully electric powertrain. Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group. It will be a mid-sized BEV, joining the competition around the Tesla Model 3, and with consequently higher volumes than Polestar 1. The initial phase of the Polestar product roll out will then be completed by the subsequent arrival of a larger SUV-style BEV, the Polestar 3, which will create a modern expression of electric performance and driving dynamics.

The ordering and configuration of Polestar cars will be conducted online via a Polestar app or online portal. However, Polestar also recognises that customers still want to physically engage with the brand so Polestar will open a network of Polestar Spaces around the world. This is where future Polestar customers can interact with products and the brand. Polestar Spaces will be standalone facilities and not within existing Volvo retailer showrooms.

The order books for the new Polestar 1 open on 17 October 2017, with Polestar able to take expressions of interest from prospective customers immediately.


Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1979 Volvo 262 Coupe

    Engine: Inline-6, Power: 104.4 kw / 140 bhpN/A
  2. 2002 Volvo ACC2 Concept

    Engine: Inline-5, Power: 223.7 kw / 300.0 bhp, Torque: 399.97 nm / 295.0 ft lbs
  3. 2006 Volvo C30 Concept

    Engine: Inline-5, Power: 193.9 kw / 260 bhp @ 5500 rpm, Torque: 363.36 nm / 268 ft lbs @ 2100-5500 rpm
  4. 2000 Volvo C70 T5 Convertible

    Engine: Turbocharged Inline-4, Power: 179.0 kw / 240.0 bhp @ 5400 rpm, Torque: 330 nm / 243.4 ft lbs @ 2400-5100 rpm
  5. 2000 Volvo C70 T5 Coupe

    Engine: Turbocharged Inline-5, Power: 179.0 kw / 240.0 bhp @ 5400 rpm, Torque: 330 nm / 243.4 ft lbs @ 2400-5100 rpm

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

Volkswagen Tarok concept unveiled in Sao PauloVolkswagen Tarok concept unveiled in Sao Paulo
Volkswagen has a completely different range for its South-American market. Many of the models sold there are not found anywhere else in the world. That's ...

Custom Cars

Hennessey launched Heritage F-150 with 758 HPHennessey launched Heritage F-150 with 758 HP
Hennessey has launched another Heritage model for its 19th anniversary. The car is a F-150 pick-up truck which got a lovely Ford GT40 livery. To be more ...

Future Cars

Peugeot to develop new range of sporty hybridsPeugeot to develop new range of sporty hybrids
Peugeot is doing its best to offers clients cleaner cars, but with the same level of performance. After presenting its new generation of PLUG-IN HYBRID ...

Market News

Volkswagen Group deliveries increase in first two moths of 2018Volkswagen Group deliveries increase in first two moths of 2018
Despite being overtaken by Renault-Nissan-Mitsubishi Alliance last year, Volkswagen Group continues its great momentum and scores high sales lso the the ...

Gadgets

Volkswagen details its future lighting technologyVolkswagen details its future lighting technology
Lighting technology is improving year by year and now is helping current cars to be safer. At an international workshop, Volkswagen is now showcasing ...

Various News

The all-new and electric Mercedes-Benz EQC to enter production in mid-2019The all-new and electric Mercedes-Benz EQC to enter production in mid-2019
A few months ago, Mercedes-Benz unveiled its first 100% electric car under the EQ brand. Its name is EQC and it is an SUV. Now, according to the German ...

Motorsports

Nissan replaces Renault in Formula E competitionNissan replaces Renault in Formula E competition
There is still shock as Renault decided to end its activity in the Formula E competition. But there is also hope for a competitive follower. It Alliance ...

Videos

Audi is teasing a sports car prior to Paris reavealAudi is teasing a sports car prior to Paris reaveal
Audi has published a teaser video with a sports car that will be showcased during the 2018 Paris Motor Show. The teaser video was launched on the Audi ...