Home » News » Miscellaneous » Pininfarina revealed Pure Vision design launguage
Pininfarina has developed a new study, designed to turn on the lights on the brand and show the investors it still has what it takes. Flanked by classic Pininfarina-designed cars owned by a number of the USA’s leading car collectors and inspired by Pininfarina’s purity of design and engineering elegance, Automobili Pininfarina presented the Battista hypercar and the company’s future vision for luxury electric cars during Monterey Car Week.

Design Director Luca Borgogno treated guests by revealing the PURA Vision design model and giving an inspirational view of the aesthetics of a future pure-electric Luxury Utility Vehicle from the Italian marque.

Speaking to clients, journalists, specialist retail partners and owners of Pininfarina-designed sports and luxury cars, Luca Borgogno was clear that 89 years of Pininfarina designs and creation of some of the world’s most beautiful cars will inspire everything Automobili Pininfarina offers to clients in the future. 

The Battista hypercar joined a parade of iconic Pininfarina-designed cars in a display of automotive beauty unique even to the rarefied atmosphere of Monterey Car Week. Designed and to be hand-built at Pininfarina’s headquarters in Cambiano, Italy, the Battista took its place amongst past classics from the famous carrozzeria during a four-hour drive from Pebble Beach.

Displaying a newly enhanced front end for the first time in North America, recently sculpted following wind tunnel testing and final design refinements, the Battista represented Automobili Pininfarina’s exciting future, while cars led by an incredible Lancia Rally 037 reminded the audience of what Pininfarina S.p.A. has established since 1930: a reputation for designing many of the world’s most desirable and beautiful cars.

The Automobili Pininfarina team now returns to Italy to continue testing and development of the 1,900 hp Battista under the management of Development Driver Nick Heidfeld and Sportscars Director Rene Wollmann. Meanwhile the Battista show cars head to the UK for the Salon Privé event and to Hong Kong to begin the launch programme for the Asia-Pacific region.





Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  2. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  3. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  4. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A
  5. 2006 YES Roadster 3.2 Turbo

    Engine: V6, Power: 355 bhp (261 kW), Torque: 358 lb-ft (485 Nm)

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

This is the 2019 Skoda iV electric concept carThis is the 2019 Skoda iV electric concept car
During the 2019 Geneva Motor Show, Skoda unveiled an all-new concept car which is part of the Vision family prototypes. Its name is Skoda iV concept and ...

Custom Cars

The new Shelby GT500 can deliver 1200 HP thanks to HennesseyThe new Shelby GT500 can deliver 1200 HP thanks to Hennessey
The new Shelby GT500 is available with the most powerfull V8 engine developed until now in the Ford line-up. The 5.2 liter unit can deliver 760 horsepower ...

Future Cars

Lotus Evija supercar teased ahead of GoodwoodLotus Evija supercar teased ahead of Goodwood
Lotus is using this year Goodwood Festival of Speed to unveil something special for its fans. Due to start production in 2020, the world’s first British ...

Market News

Ford F-150 is Americas military favoriteFord F-150 is Americas military favorite
We all know Ford F-150 is America's most popular car sold every year. For 36 years he is America’s best-selling vehicle. ...

Gadgets

Volvo and Uber launch their self-driving carVolvo and Uber launch their self-driving car
Volvo is one step ahead when it comes to self-driving cars. The most recent announcement demonstrates this. Together with Uber, the leading ride-hailing ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

VIDEO: Top 5 Mercedes-AMG featuresVIDEO: Top 5 Mercedes-AMG features
Mercedes-AMG has published a special video that features a five must-have features. Number five is drift mode which sends some extra power to the rear wheels. ...