PEUGEOT will unveil two all-new models and two innovative engine technologies at the forthcoming Geneva Motor Show. They signal the start of the next phase in the revamp of the Brand’s entire range, which is already the youngest in its long history.
With the down-sizing trend showing no sign of slowing down, and customers’ desire for characterful city cars stronger than ever, PEUGEOT will unveil the all-new 108. A successor to the hugely popular 107 – which has sold 800,000 units worldwide – the car is set to bring a breath of fresh air to the A-segment. Accounting for around 10% of the European new car market, a strong product in the sector is vital.
At just 3.47 metres long and weighing from 840kg, the 108 is a compact and light urban runabout. Available as a three or five-door hatchback, it will also be launched as the 108 TOP! Cabrio version, with retractable fabric roof.
The car has a chic and classy design, with precise lines, technical headlamps and overhangs which are reduced to the minimum for exceptional dynamics.
Customers can choose from eight body colours, two of which are exclusive to the model, and there are three fabric roof shades for the 108 TOP! Cabrio. Two-tone schemes, interior themes and a wide range of personalisation options are all available.
The 108 is primarily a city car, however it is also a key part of PEUGEOT’s move upmarket, so buyers get a comfortable premium cabin. Features available include a seven-inch touch-screen, reversing camera, PEUGEOT Open and Go system (Keyless Entry and Starting), automatic air conditioning, heated electric mirrors and automatic lighting.
From April, the PEUGEOT 308 range will be extended with a second body style – the SW, a versatile and practical estate car.
It builds on the success of the New 308 hatchback, which has already generated more than 46,000 orders across Europe. Taking nothing but its name from its predecessor, the new PEUGEOT 308 SW is a car which meets the fundamental requirements of buyers in the C-segment. It has a large boot volume including underfloor storage, a light and spacious cabin, a modular seating concept and exceptional practicality.
Thanks to the new EMP2 platform on which it’s built, the design team has reconciled its generous dimensions – which are among the best in the class – with a 140kg weight reduction compared to its predecessor.
Brightened by the huge 1.69 m2 glass roof, the refined and technical interior of the new PEUGEOT 308 SW features the PEUGEOT i-Cockpit, as seen on the hatchback. Comprising a compact steering wheel, high level instrument panel, tall centre console and an innovative 9.7-inch touch-screen, it’s a genuinely unique cabin concept.
The 1.2-litre 110 and 130bhp PureTech e-THP three-cylinder turbocharged petrol engines are modular and compact, clean and powerful, these engines blend efficiency and advanced technology. High pressure direct injection and a next-generation high-efficiency turbo provide exceptional driveability from the lowest engine speeds. These engines deliver the best low speed torque/maximum power in the market, with 95% available between 1,500 and 3,500rpm. The result is optimised operation in all circumstances. Against engines of equivalent power and driveability, fuel consumption and CO2 emissions are reduced by 21%.
PEUGEOT is also unveiling its new BlueHDi diesel emissions technology, to appear on several versions of PEUGEOT 308, 308 SW and 508. Uniquely associating Selective Catalytic Reduction (SCR) and a particulate filter with additive, it allows NOx emissions from e-HDi engines to be reduced by up to 90%, CO2 emissions and fuel consumption are optimised while still eliminating 99.9 % of particulates. The BlueHDi technology already comfortably meets the Euro 6 emissions standard and will be progressively introduced on all PEUGEOT’s diesel models.
