Home » News » Peugeot » Peugeot 308 - first official photos and details

Peugeot has released first images of the New 308, a car launched to revitalise the brand’s position in the ultra-competitive, compact family hatchback segment.

With its compact length of 4.25 metres and well-balanced proportions, the New Peugeot 308 projects a classy and sophisticated presence. The front is dominated by an evolutionary reinterpretation of the brand’s ‘floating’ front grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels and a world-first in the segment. The design continues at the rear, with the three Peugeot (lion) ‘claws’ drawn by the rear LED lamps.

Peugeot’s design and engineering teams have developed the interior of the New 308 around the concept of the i-cockpit. Everything is arranged for an experience that is intuitive, relaxing the driver to focus entirely on the road ahead. The compact steering wheel and head-up instrument layout mean that information can be clearly read easily and safely, looking over rather than through the wheel.

The highlight of the New 308’s cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches.The driving experience of the New Peugeot 308 draws on the brand’s expertise in suspension and steering, and takes them to a new high due to the benefits of the new EMP2 platform.

Development of this new PSA Group architecture has resulted in 116 patent applications and contributes towards the vehicle’s excellent dynamic qualities. It also plays a key role in the car’s considerable weight reduction, by an average of 140kg compared to the current generation Peugeot 308.As a result, this new Peugeot 308 establishes an environmental benchmark, with one model offering CO2 emissions as low as 85g/km.

The New Peugeot 308 will make its world premiere at the Frankfurt Motor Show on 10th September 2013, when more information about this innovative new model will be released. Sales will start shortly afterwards in mainland Europe and from January 2014 in the UK.

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