Home » News » Peugeot » Peugeot 208 reached 300.000 units sold since January 2012

In January 2012, Peugeot started building its new city car at PSA Peugeot Citroen’s Poissy plant, adopted as the pilot site for this new production. At the sales launch of the Peugeot 208 in March 2012, Peugeot declared its objective of winning back European leadership of the B segment, the most contested in Europe.

The 208 is in line with Peugeot’s sales objectives, scoring 221.000 units sold in 2012, and 1st place in the B segment in Europe in December, ahead of VW Polo and Ford Fiesta.

Second objective for Peugeot with the 208, provide evidence of the move upmarket. In 2012, 39% of sales of the Peugeot 208 were for the higher trim levels. One year after the start of production in 2012, the Peugeot 208 has passed the mark of 300.000 units produced.

This 300.000th vehicle came from the PSA Peugeot Citroën production plant at Poissy.On the occasion of the production of the 300, 000th Peugeot 208, Gaëlle Monteiller, Director of the Poissy site, and Marc Giulioli, Marketing Director at Peugeot France, met with a new 208 customer, from Toulouse, for a symbolic handover of the keys that took place at the Poissy site.

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