Home » News » Peugeot » Peugeot 2013 sales announced

Peugeot 2013 sales announced

Against the background of a European car & light commercial vehicle market that remains competitive on price, down slightly by 1.6 % and on track towards stabilisation during the second half, PEUGEOT adopted a sound commercial approach in 2013 by choosing more profitable channels of distribution.

However, PEUGEOT improved its performance in Europe during 2013 compared to 2012: down by 11.7 % in the first quarter, its registrations then recovered over the year to finish 3.5 % up in the fourth quarter.

The Brand achieved 897,000 registrations (743,000 cars and 154,000 light commercial vehicles), down by 6.1 %, for a market share of 6.5 %, against 6.8 % the year before.

This change reflects an unfavourable market mix, against the background of persistent weakness in the large southern European markets, traditionally the most important for the Brand.

In Central and Eastern Europe, in the context of a market that had stabilised globally, PEUGEOT saw its registrations increase by 6.3 %, with noticeable increases for the main markets in the region (Czech Republic, Hungary, Poland, Slovakia).

In the European LCV market, PEUGEOT maintained its strong position with a quasi-stable market share of 10.5%.

With 673,000 assembled vehicles, the percentage of PEUGEOT’S sales outside Europe jumped from 39 to 43 %, in line with the Brand’s objective of achieving 50 % of its sales outside Europe by 2015.

2013 demonstrated the Brand’s acceleration in nearly all of the major regions in the world showing growth.

In China the biggest vehicle market in the world, PEUGEOT is outperforming with vehicle registrations growth of 25.8 % (+ 19 % for the market), at 272,000 units and a market share of 1.8% (1.7% in 2012).

In Latin America (Argentina, Brazil, Chile, Mexico) PEUGEOT registrations grew by 4.6% in a market up 2.9% albeit with contrasting results across the region.

In Argentina with 98,300 registrations, an increase of 21.6% - nearly double that of the market - PEUGEOT achieved a new historical record.

The successful launch of the PEUGEOT 208 should be noted in particular, on sale from summer 2013 and already in 2nd place in a B segment (second half), which accounts for 65 % of the Argentine market.

The PEUGEOT 208 will soon pass 600,000 units produced in Europe and Brazil since its launch in 2012. In 2013, 208 strengthened its position on the podium in the hotly contested European B2 hatchback segment, particularly in France, Belgium & Luxembourg, Holland, Portugal, and Denmark.

Worldwide sales of 1,553,000 vehicles down 8.7%

o   International strategy well underway with sales outside Europe up 10.9 %
o   Percentage of sales outside Europe : 43 %  (39 % in 2012)
o   Sales in China up strongly by 25.8 % : ahead of the market
o   Making progress in Latin America up 5 .8 %

Europe : 879,000 sales, down 7.2 %
 
o   Strategy to give preference to more profitable channels of distribution
o   Improved performance in the retail market
o   Bounce back during the 4th quarter : registrations up by 3.5%     

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1985 Peugeot 205 T16 Group B

    Engine: XU8T Inline-4, Power: 316.2 kw / 424 bhp @ 7500 rpm, Torque: 490.81 nm / 362.0 ft lbs @ 5500 rpm
  2. 2001 Peugeot 206 WRC

    Engine: XU9J4, Water Cooled, Aluminum Block & Head Inline-4, Power: 223.7 kw / 300.0 bhp @ 5250 rpm, Torque: 535 nm / 394.6 ft lbs
  3. 2002 Peugeot 206 WRC

    Engine: Auminum Inline-4, Power: 223.7 kw / 300 bhp @ 5300 rpm, Torque: 535 nm / 394.6 ft lbs
  4. 2006 Peugeot 207 RCup

    Engine: Inline-4, Power: 208.8 kw / 280 bhp @ 8500 rpmN/A
  5. 2003 Peugeot 4002 Concept

    N/AN/AN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

Infiniti Prototype 10 revealed at Pebble Beach Concours dEleganceInfiniti Prototype 10 revealed at Pebble Beach Concours dElegance
After a long series of teasers, Infiniti finally unveiled the new Prototype 10 during this year Pebble Beach Concours d'Elegance. The concept represents ...

Custom Cars

Rolls Royce Privacy Suite introduced in ChinaRolls Royce Privacy Suite introduced in China
Rolls Royce builds the most luxurious cars on the plant. We all know that. In order to provide also the isolation feel some of its clients needs, Rolls ...

Future Cars

Mercedes-Benz Vans launches the Vision URBANETIC conceptMercedes-Benz Vans launches the Vision URBANETIC concept
Mercedes is more and more into autonomous cars and is developing new technologies, fot the moment only at a concept stage. So is the Vision URBANETIC, ...

Market News

BMW achieves record sales in first six months of 2017BMW achieves record sales in first six months of 2017
They lost the crown in the premium segment last year, but now they are doing all they can to get it back. BMW managed to achieve record sales in the first ...

Gadgets

BMW Intelligent Personal Assistant available starting 2019BMW Intelligent Personal Assistant available starting 2019
BMW is ready to follow Mercedes in personal assistance technology. After the Stuttgart-based manufacturer launched the Hey Mercedes assistant, now BMW ...

Various News

Herbert Diess is the new Volkswagen brand chiefHerbert Diess is the new Volkswagen brand chief
The Volkswagen Group has a new CEO. The former Matthias Mueller will be replaced by Herbert Diess. Along with announcing the new CEO, Volkswagen Group ...

Motorsports

Aston Martin Vantage GTE will compete this weekend at SpaAston Martin Vantage GTE will compete this weekend at Spa
Last year, Aston Martin published the first pictures and details with the all-new Vantage GTE. The model is design to compete on racetracks and it will ...

Videos

The next generation Mercedes-Benz S-Class caught in trafficThe next generation Mercedes-Benz S-Class caught in traffic
Mercedes-Benz is working on a new generation S-Class. The German limousine is scheduled to debut in 2019 while the commercial launch is set for 2020. ...